Built in-house
Tools for AI search and SEO
See what ChatGPT, Claude, Gemini and Perplexity say about your brand, check whether AI crawlers can read your site, and track where you rank on Google, in any market. The same tools we use for client work, not a trimmed-down demo.
Free To Use Tools
No access code, no waiting — twenty-five tools you can open and use right now, free every time. Everything else here also works, it just needs a personal link first.
25 tools›
No access code, no waiting — twenty-five tools you can open and use right now, free every time. Everything else here also works, it just needs a personal link first.
B2B SaaS schema pack
Ready-to-paste structured data for a software company: Organization and WebSite, a SoftwareApplication with one Offer per plan, and an FAQ — each for the page it belongs on, prefilled from your website.
- Reads your homepage and pricing page for your name, profile links and plans; you correct everything
- Three snippets: homepage, pricing page (a price per plan, per user, monthly or annual) and FAQ
- Checks as you type, warns about duplicate blocks, and leaves out self-serving ratings on purpose
No access code needed — open to anyone.
Docs AI-readiness check
Can AI crawlers fetch and read your product docs — the pages AI assistants lean on to answer “how do I do X?” and “does it support Y?” — and can they tell how current they are?
- robots.txt for eight AI crawlers (answer vs training), and whether the docs answer a crawler user agent like a browser
- llms.txt and llms-full.txt, markdown versions of pages, an OpenAPI file
- Pages from different sections read without JavaScript, plus sitemap freshness and doc versions
No access code needed — open to anyone.
Key-pages audit
The pages that decide a software deal — homepage, pricing, product, integrations, a comparison page, customers, docs and security — found on your site and audited together, so you see which of them have problems.
- Finds each page from your homepage’s links, your sitemap and the usual addresses
- The page audit’s on-page checks for all eight at once, plus checks for each kind: prices in the pricing text, integration links, Organization schema
- One matrix, the fixes grouped so one missing tag on six pages is one line, and a link to the full audit of any page
No access code needed — open to anyone.
Trust-page check
The pages a software buyer’s security review asks for — and the ones AI assistants answer “is it SOC 2 compliant?” from. Are they there, what do they claim, and can search and AI crawlers read them?
- Security or trust page, privacy policy, terms, DPA, sub-processors, status page, customers, about and contact
- What the security pages say: SOC 2, ISO 27001, GDPR, HIPAA, pen tests, SSO, uptime, how to request a report — each with the sentence
- Flags a trust page behind a login, set to noindex or blocked in robots.txt, and security.txt
No access code needed — open to anyone.
Is your pricing localised?
Does your pricing page show pounds in the UK, euros in Germany and France, Canadian and Australian dollars where they apply — and what will AI crawlers, which mostly fetch from the United States, read?
- Reads the page’s hreflang tags and looks for a page per market, then the currency each shows
- Tests a currency switcher, a currency address parameter and the language header
- Says plainly what it can’t test: a currency chosen from the visitor’s IP address
No access code needed — open to anyone.
Can AI crawlers see your prices?
Fetches your pricing page the way Googlebot, ChatGPT, Claude and Perplexity’s crawlers do and shows whether your plan prices are in the HTML they read — many pricing pages draw their numbers with JavaScript, which leaves AI with nothing to quote.
- Seven readers compared: a browser, Googlebot, OAI-SearchBot, ChatGPT-User, GPTBot, ClaudeBot and PerplexityBot
- Prices in the page text, prices only inside scripts, and schema.org Offer markup
- robots.txt checked for each crawler on that page, and what to fix
No access code needed — open to anyone.
llms.txt generator
A curated map of your site for AI assistants to read — the same idea as robots.txt or a sitemap, but written for language models instead of crawlers. Fill in a form, copy the file.
- Site summary, extra context, and any number of linked sections — Docs, Products, Guides, whatever fits
- Follows the real llms.txt convention, including the "Optional" section models can skip if short on room
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
AI crawler access checker
Is your own robots.txt quietly blocking ChatGPT, Claude and Perplexity from reading your site? A blocked crawler is often the real reason a brand never gets mentioned by name.
- Checks GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more, one by one
- Flags whether you have an llms.txt file, and previews it if you do
- Reads your robots.txt directly — nothing is crawled or changed
No access code needed — open to anyone.
Brand schema builder
Structured data (JSON-LD) for your brand — the same markup Google uses for rich results, and that AI answer engines lean on to get your facts right. Fill in a form, copy the code.
- Organization, Product, FAQ and breadcrumb schema, generated live as you type
- Built around sameAs links and clear facts — the signals AI systems use to confirm who you are
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Redirect map validator
For a site migration: does each old URL actually redirect — and land on the right new page, not just anywhere that returns 200? Catches the single most common, costly migration mistake.
- Follows each redirect hop by hop — flags chains, loops, and temporary (302/307) redirects a browser would silently hide
- Optionally checks each old URL landed on the exact new page you expected, not just somewhere that works
- Up to 500 URLs per run, checked in batches of 50 — enough for a full site, combined into one set of results
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Redirect tracer
Two quick checks in one tool: paste any URL and see exactly where it redirects, hop by hop — or check a domain's homepage and see whether all four http/https × www/non-www variants converge on one canonical URL, in one hop.
- Single URL: follows the full redirect chain live, flags loops and dead ends
- Homepage variants: checks all four address forms at once, flags extra hops and mismatches
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Site migration checklist
Every stage of a domain move, replatform, or redesign, in order — from the pre-migration audit to what to watch in the weeks after launch. Tick boxes save in your browser, and the relevant items link straight to the tool that checks them.
- 41 items across 7 phases, from planning through post-launch monitoring
- Ticks persist locally — close the tab and pick up where you left off
- Linked straight to the redirect, canonical, schema and crawler-access tools here
No access code needed — open to anyone.
Drupal migration checklist
The same phase-by-phase migration checklist, rewritten for a move to Drupal specifically — Pathauto, the Redirect module, Migrate API, Metatag, Simple XML Sitemap and the other Drupal-specific traps woven in alongside the platform-agnostic SEO work.
- 50 items across 7 phases, from content-model mapping through post-launch monitoring
- Real Drupal terminology throughout — Pathauto, drush migrate:status, Content Moderation, cron key, watchdog log
- Linked straight to the redirect, canonical, schema and crawler-access tools here
No access code needed — open to anyone.
Optimizely to Webflow migration checklist
The same phase-by-phase migration checklist, rewritten for a move from Optimizely CMS to Webflow specifically — content-type-to-Collection mapping, Webflow's per-slug CMS redirect gap, Optimizely Forms/Personalization, and Webflow Optimize woven in alongside the platform-agnostic SEO work.
- 67 items across 8 phases, including a dedicated phase for building the actual migration as a Make.com scenario
- Real terminology from both platforms — Content Types/Blocks, Collections, Symbols, Webflow Optimize, DXP personalization
- Linked straight to the redirect, canonical, schema and crawler-access tools here
No access code needed — open to anyone.
Schema analysis
What structured data a page actually carries, what's missing for the kind of page it is, and — more usefully — where the markup claims something the page doesn't actually say.
- Every JSON-LD schema type on the page, and what's missing from each for rich results
- Checks FAQ questions and product prices actually appear on the page — not just that the markup exists
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Sitemap analysis
Finds your sitemap, checks its structure, and spot-checks a sample of the URLs it lists for dead links — the most common real-world sitemap problem.
- Host/scheme consistency, duplicate URLs, missing or identical lastmod dates
- Spot-checks up to 25 listed URLs spread across the file for dead links
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Sitemap generator
Crawls your site and builds a real sitemap.xml — for sites that don't have one, or whose existing one is stale or broken.
- Follows same-site links up to 800 pages, honors robots.txt Disallow rules
- Copy or download the finished sitemap.xml directly
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Image optimization audit
Checks every image on a page for missing alt text, layout-shift risk, lazy-loading, legacy formats, and — the live-verification pass — broken or oversized images.
- Missing alt text, missing width/height, and lazy-loading gaps
- Spot-checks up to 15 images for broken (404) or oversized (>300KB) files
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
E-E-A-T signals
Checks a page for the concrete, individually-checkable signals Google's Quality Rater Guidelines point at — author, freshness, substance, citations, HTTPS, and About/Contact pages. A checklist, not a made-up score.
- Author byline (structured data, rel="author", or text pattern), publish/update date and staleness
- Word count vs a thin-content threshold, outbound citation links, HTTPS, About/Contact pages
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Hreflang audit
Checks a page's international-targeting tags for the mistakes that actually break them — missing self-reference, invalid codes, duplicates, relative URLs, and whether alternate pages actually link back.
- Missing self-reference, invalid language/region codes (like "uk" instead of "gb"), duplicates
- Spot-checks up to 10 alternate pages to confirm they actually link back
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
User-agent comparison
Fetches a page twice with two different user agents and diffs what each one actually gets back — status, title, canonical, noindex, H1, structured data, and content length.
- Cloaking check: Googlebot vs. an identical real-browser user agent
- Mobile/desktop parity: Googlebot mobile vs. Googlebot desktop
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Locale-adaptive content check
Fetches a page with different Accept-Language headers and checks for a specific Google-named anti-pattern: auto-redirecting or silently swapping content by perceived language instead of offering distinct, crawlable URLs.
- Flags language-based redirects and same-URL content swaps hidden from crawlers
- Pairs naturally with the hreflang audit above
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
PageSpeed comparison
Your PageSpeed Insights score next to up to two competitors' — the same Lighthouse performance score and Core Web Vitals Google itself uses to judge page experience, not a guess.
- Performance score and Core Web Vitals side by side, mobile and desktop
- Best-of-the-group highlighted on every metric, not just the headline score
- Shareable report link once it's done — no need to re-run it for a client
No access code needed — open to anyone.
IndexNow pinger
Tell Bing — and every other search engine on the shared IndexNow protocol — that specific URLs on your site just changed, instead of waiting for the next scheduled crawl.
- Generates your verification key and the exact file to host
- Checks the key is actually live before submitting, with a clear fix if it's not
- Submit up to 50 URLs at once, free, no signup
No access code needed — open to anyone.
Google review link generator
A direct link that takes customers straight to the "leave a review" box on your Google Business Profile — one click, no searching. Good for receipts, email signatures, and QR codes.
- Matched to your exact listing via Google's own Places autocomplete
- Also generates a "see all reviews" link for your own reference
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Where You Rank
Position tracking — one keyword across markets, a full keyword list, local map results, a recurring weekly check, or a review link for your listing.
6 tools›
Position tracking — one keyword across markets, a full keyword list, local map results, a recurring weekly check, or a review link for your listing.
International rank check
Where a site ranks for one keyword across up to five countries — checked with the term buyers actually search in each market, not a translation of your English one.
- Position in the top 30, per country, in each market's own language
- Where the first organic result really sits once ads and Shopping are counted
- Whether Google's AI Overview cites you, and which domains it cites instead
- Who holds the featured snippet, and whether you're close enough to take it
- Monthly search volume for each market's term, so you can tell a weak keyword from a weak ranking
Runs on a personal access code. Ask us for one if you don't have it.
Rank snapshot
Where you actually rank for the keywords you care about — up to 10 at once, in one market, checked live. The flip side of the international rank check: many keywords instead of many countries.
- Position for up to 10 keywords, one real search each, in a market of your choice
- What's above you on each one — ads, local pack, AI Overview — and who holds the featured snippet
- Real search volume, CPC and Google's own People Also Ask questions for every keyword
- A shareable snapshot link, saved for 90 days
Runs on a personal access code. Ask us for one if you don't have it.
Rank scheduler
Set it once — up to 20 keywords, one market — and get a report every week showing exactly what moved since the last one. The recurring version of rank snapshot, so you don't have to remember to re-check.
- Live baseline check the moment you set it up, then automatically every 7 days after
- Every new report emailed straight to you, with position changes highlighted against last week
- Real search volume and CPC alongside every keyword's position
- Pause, resume or delete a watch any time — up to 3 running at once
Runs on a personal access code. Ask us for one if you don't have it.
Local rank grid check
Where you rank in Google Maps results across a whole city, not just at your own address — checked at every point of a grid, so you can see rank fall off block by block instead of guessing from one lookup.
- Map-pack position at every point in a 5×5 or 7×7 grid
- Average position and coverage across the whole area, not just one spot
- Prague, Dublin, Hamburg or Belfast — more cities as they're requested
Runs on a personal access code. Ask us for one if you don't have it.
Map pin check
The local map pack for several keywords at once, at any single point on Earth — drop a pin anywhere and check it, no fixed city list and no grid of points to set up.
- Drop or drag a pin anywhere in the world
- Compare up to 5 keywords' local results at that exact spot
- Sponsored and organic map results shown separately
Runs on a personal access code. Ask us for one if you don't have it.
Google review link generator
A direct link that takes customers straight to the "leave a review" box on your Google Business Profile — one click, no searching. Good for receipts, email signatures, and QR codes.
- Matched to your exact listing via Google's own Places autocomplete
- Also generates a "see all reviews" link for your own reference
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
AI Search Visibility
Whether AI assistants can reach your site, cite it, and get your facts right — a different question from whether Google ranks you.
5 tools›
Whether AI assistants can reach your site, cite it, and get your facts right — a different question from whether Google ranks you.
AI brand mentions
Does an AI even mention your brand when someone asks it a category question — checked against real, live-grounded Gemini answers, not a guess about what a chatbot might say.
- Up to 5 of your own category or comparison questions, each run 3 times
- Mention rate per question, plus the actual search queries and sources behind each answer
- Grounded in real Google Search results, not just the model's training data
Runs on a personal access code. Ask us for one if you don't have it.
Brand questions
What is Google actually finishing when someone starts typing your brand name? Real autocomplete data, grouped so the "is it a scam" questions are apart from the "where do I log in" ones.
- Sweeps ~24 brand-focused patterns — complaints, trust, comparisons, pricing, account/support
- Pulled live from Google and YouTube's own autocomplete, deduped and ranked by how often each one comes up
- An animated question wheel plus a full readable list — tap any question to copy it
- Optional: add real search volume, CPC and genuine Google "People Also Ask" questions for a market of your choice
Runs on a personal access code. Ask us for one if you don't have it.
llms.txt generator
A curated map of your site for AI assistants to read — the same idea as robots.txt or a sitemap, but written for language models instead of crawlers. Fill in a form, copy the file.
- Site summary, extra context, and any number of linked sections — Docs, Products, Guides, whatever fits
- Follows the real llms.txt convention, including the "Optional" section models can skip if short on room
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
AI crawler access checker
Is your own robots.txt quietly blocking ChatGPT, Claude and Perplexity from reading your site? A blocked crawler is often the real reason a brand never gets mentioned by name.
- Checks GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more, one by one
- Flags whether you have an llms.txt file, and previews it if you do
- Reads your robots.txt directly — nothing is crawled or changed
No access code needed — open to anyone.
Brand sentiment
Not "does an AI bring you up unprompted" — when someone asks an AI assistant about your brand by name, what does it actually say? A fixed panel of direct questions, scored so the silence rate is visible on its own.
- 5 direct questions, each asked 3 times, currently against Gemini (grounded in real Google Search)
- Every answer classified positive, neutral, negative, or not mentioned — with the real answer shown as evidence, never just a score
- Built to add ChatGPT and Claude as they become available, without changing the report format
Runs on a personal access code. Ask us for one if you don't have it.
For B2B SaaS
Checks built for software companies — where buyers ask an AI what your product costs and which products to compare, before they ever reach your site.
15 tools›
Checks built for software companies — where buyers ask an AI what your product costs and which products to compare, before they ever reach your site.
Brand search share
Buyers search for a product before they buy it, so your share of the searches made for you and your rivals is an early sign of whether you’re winning. Twelve months of it, split by intent.
- Your name and each rival’s, plus “pricing”, “reviews”, “alternatives” and “login” searches, from 12 months of Google volumes
- A share-over-time chart you can switch between buyer intent, name only and everything
- How many people search for “alternatives to” you per 100 name searches, and a flag for names that are also everyday words
Runs on a personal access code. Ask us for one if you don't have it.
Negative-review echo
A buyer asks an AI for the cons of your product and gets a short list standing in for a hundred reviews. See which complaints ChatGPT, Claude, Gemini and Perplexity all repeat — and what to publish in answer.
- Each model asked two ways, replying with themes: price, support, reliability, missing features, billing and more
- Themes repeated by most models first, with what each said and how severe
- Where the web answer comes from, and whether your site already has a page that answers each theme
Runs on a personal access code. Ask us for one if you don't have it.
B2B SaaS schema pack
Ready-to-paste structured data for a software company: Organization and WebSite, a SoftwareApplication with one Offer per plan, and an FAQ — each for the page it belongs on, prefilled from your website.
- Reads your homepage and pricing page for your name, profile links and plans; you correct everything
- Three snippets: homepage, pricing page (a price per plan, per user, monthly or annual) and FAQ
- Checks as you type, warns about duplicate blocks, and leaves out self-serving ratings on purpose
No access code needed — open to anyone.
Docs AI-readiness check
Can AI crawlers fetch and read your product docs — the pages AI assistants lean on to answer “how do I do X?” and “does it support Y?” — and can they tell how current they are?
- robots.txt for eight AI crawlers (answer vs training), and whether the docs answer a crawler user agent like a browser
- llms.txt and llms-full.txt, markdown versions of pages, an OpenAPI file
- Pages from different sections read without JavaScript, plus sitemap freshness and doc versions
No access code needed — open to anyone.
Key-pages audit
The pages that decide a software deal — homepage, pricing, product, integrations, a comparison page, customers, docs and security — found on your site and audited together, so you see which of them have problems.
- Finds each page from your homepage’s links, your sitemap and the usual addresses
- The page audit’s on-page checks for all eight at once, plus checks for each kind: prices in the pricing text, integration links, Organization schema
- One matrix, the fixes grouped so one missing tag on six pages is one line, and a link to the full audit of any page
No access code needed — open to anyone.
Trust-page check
The pages a software buyer’s security review asks for — and the ones AI assistants answer “is it SOC 2 compliant?” from. Are they there, what do they claim, and can search and AI crawlers read them?
- Security or trust page, privacy policy, terms, DPA, sub-processors, status page, customers, about and contact
- What the security pages say: SOC 2, ISO 27001, GDPR, HIPAA, pen tests, SSO, uptime, how to request a report — each with the sentence
- Flags a trust page behind a login, set to noindex or blocked in robots.txt, and security.txt
No access code needed — open to anyone.
Is your pricing localised?
Does your pricing page show pounds in the UK, euros in Germany and France, Canadian and Australian dollars where they apply — and what will AI crawlers, which mostly fetch from the United States, read?
- Reads the page’s hreflang tags and looks for a page per market, then the currency each shows
- Tests a currency switcher, a currency address parameter and the language header
- Says plainly what it can’t test: a currency chosen from the visitor’s IP address
No access code needed — open to anyone.
Conquesting check
Who advertises on your brand name — and are you doing it to them? One snapshot of the Google ads on your name and on up to four competitors’, with each advertiser’s headline.
- Every advertiser on a search for your brand name, labelled as a listed competitor, a review site or not on your list
- Whether you advertise on your own name, and whether you appear on your rivals’ names
- A snapshot of one search in one market, with a link to the 24-hour Brand bidding monitor
Runs on a personal access code. Ask us for one if you don't have it.
Can AI crawlers see your prices?
Fetches your pricing page the way Googlebot, ChatGPT, Claude and Perplexity’s crawlers do and shows whether your plan prices are in the HTML they read — many pricing pages draw their numbers with JavaScript, which leaves AI with nothing to quote.
- Seven readers compared: a browser, Googlebot, OAI-SearchBot, ChatGPT-User, GPTBot, ClaudeBot and PerplexityBot
- Prices in the page text, prices only inside scripts, and schema.org Offer markup
- robots.txt checked for each crawler on that page, and what to fix
No access code needed — open to anyone.
B2B SaaS diagnostic
One run, four checks: what AI tells buyers about your pricing, whether it lists you as an alternative to your competitors, which review sites list you, and whether it knows your integrations — with the fixes in priority order.
- Reads your website to fill in the pricing facts, competitors and integrations; you correct them
- The four checks run side by side, and any one can be retried on its own
- A single shareable report that links to each check’s full result
Runs on a personal access code. Ask us for one if you don't have it.
Does AI know your pricing?
Ask ChatGPT, Claude, Gemini and Perplexity what your software costs, then check every price, plan and free-trial claim against your own pricing page — right, wrong, or not on your sheet.
- Reads your public pricing page and drafts the answer key; you correct it
- Three buyer questions to four AI models — 12 answers, each claim judged
- Plan-by-plan accuracy, the exact wrong quotes, and a link to share the result
Runs on a personal access code. Ask us for one if you don't have it.
Vs & alternatives gap finder
When a buyer asks an AI for alternatives to your competitor, does it name you? And do you have the comparison pages that could change that? Check up to five competitors in one run.
- ChatGPT, Claude and Perplexity list the 8 best alternatives to each competitor — you are on the list or you aren't
- The pages AI cites when it compares you, and the products it names instead
- Your sitemap checked for a “vs” page and an “alternatives” page per competitor, with what to publish first
Runs on a personal access code. Ask us for one if you don't have it.
Are you on the review sites?
G2, Capterra, TrustRadius and the other sites software buyers — and AI assistants — use to judge a product: does each have a profile for you, and what rating and review count does it show?
- 12 review sites and directories checked through Google, with each profile’s rating and review count
- Links from your homepage to your profiles picked up too
- What Google shows for “your product + reviews”, and a link to add yourself where you’re missing
Runs on a personal access code. Ask us for one if you don't have it.
Does AI know your integrations?
“Does it integrate with HubSpot?” is one of the first things a software buyer asks an AI. Check what ChatGPT, Claude and Perplexity say about each of your integrations — and whether your site has a page that could tell them.
- Finds your integration pages from your sitemap; you pick the ones to check
- Each model answers yes, no or not sure per integration, and lists what you integrate with unprompted
- Wrong “no” answers flagged, and the integration pages you’re missing
Runs on a personal access code. Ask us for one if you don't have it.
Comparison keyword tracker
Track where your site ranks for the searches buyers use to choose between products — “you vs rival”, “rival alternatives”, “your pricing” — with a report every week showing what moved.
- Add your competitors and the keywords are written for you, then tracked in the Rank scheduler
- Weekly email with position changes highlighted, up to 20 keywords in one market
- The same panel is on Rank snapshot for a one-off look
Runs on a personal access code. Ask us for one if you don't have it.
Brand Building
Brand-name presence and defense — structured data that tells Google who you are, who's bidding on your name, what page one actually looks like, what AI assistants say when asked, or all of it at once.
7 tools›
Brand-name presence and defense — structured data that tells Google who you are, who's bidding on your name, what page one actually looks like, what AI assistants say when asked, or all of it at once.
Brand schema builder
Structured data (JSON-LD) for your brand — the same markup Google uses for rich results, and that AI answer engines lean on to get your facts right. Fill in a form, copy the code.
- Organization, Product, FAQ and breadcrumb schema, generated live as you type
- Built around sameAs links and clear facts — the signals AI systems use to confirm who you are
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Brand bidding monitor
Who's actually bidding on your own brand name — sampled in one market over a full 24 hours, on both mobile and desktop, so you catch dayparted campaigns a single check would miss. Includes an instant first look the moment you submit.
- 10 samples spread across local business hours, not one snapshot
- Each result sorted into competitor, marketplace, affiliate/coupon site or your own campaign
- Full report emailed to you once the 24 hours are up
Runs on a personal access code. Ask us for one if you don't have it.
Brand search footprint
What actually appears on Google page one when someone searches your brand name — who owns it, who's occupying it, and whether Google itself knows who you are. Not a generic "brand score" — a real audit of your own name query.
- Checks your bare brand name and a fuller qualified name separately — the gap between them is often the real finding for short or generic brand names
- Flags other domains named after your brand on page one, and whether the Knowledge Panel resolves to you or someone else
- Every reputation flag shown with the real autocomplete or search string behind it — never just a score
Runs on a personal access code. Ask us for one if you don't have it.
Brand sentiment
Not "does an AI bring you up unprompted" — when someone asks an AI assistant about your brand by name, what does it actually say? A fixed panel of direct questions, scored so the silence rate is visible on its own.
- 5 direct questions, each asked 3 times, currently against Gemini (grounded in real Google Search)
- Every answer classified positive, neutral, negative, or not mentioned — with the real answer shown as evidence, never just a score
- Built to add ChatGPT and Claude as they become available, without changing the report format
Runs on a personal access code. Ask us for one if you don't have it.
Brand Builder
One form — homepage, brand name, keywords, competitors, market — and ~18 of our tools run automatically: rankings, share of search, AI mentions, brand bidding, schema, sitemap, page speed, local search and more. One consolidated Brand Builder Report, emailed when it's ready.
- No live wait — submit once, the full report arrives by email
- Covers every category on this page in a single run, not one tool at a time
- Shareable report link, same as every other tool's saved reports
Runs on a personal access code. Ask us for one if you don't have it.
State Of The LLM Union
How often AI assistants name your brand against your competitors: your prompts, across ChatGPT (the real app and the API), Claude, Perplexity, Gemini, Google AI Overviews and AI Mode, in up to 7 English-language markets. Run it once or track it every week.
- Share of answers and share of voice, each with a likely range, weighted by how often each question is searched, and asked as different buyers — and whether a week-on-week change is real or noise
- What kinds of sites AI cites, how it describes you against your competitors, a fact check of what it says about you (true, false or unverified), where you rank in Google beside the AI answers, and whether AI crawlers can reach your pages
- "Why you lose this prompt" briefs, weekly change alerts by email, and PDF and PowerPoint exports
Runs on a personal access code. Ask us for one if you don't have it.
LLM Time Machine
Ask one prompt to several models of the same AI family — Claude, ChatGPT or Perplexity — and read the answers side by side. See whether older or smaller models know your brand, and which version names you and your competitors.
- Each family's models compared on the same prompt, with the cost and speed of every answer
- Web search off by default, so you see what each model already knows about you
- Your brand and competitors colour-coded inside each answer, and how each model describes you
Runs on a personal access code. Ask us for one if you don't have it.
Technical & Migration
Redirects, canonicalization, structured data, content fundamentals and site speed — the things that break silently and cost rankings before anyone notices.
15 tools›
Redirects, canonicalization, structured data, content fundamentals and site speed — the things that break silently and cost rankings before anyone notices.
Redirect map validator
For a site migration: does each old URL actually redirect — and land on the right new page, not just anywhere that returns 200? Catches the single most common, costly migration mistake.
- Follows each redirect hop by hop — flags chains, loops, and temporary (302/307) redirects a browser would silently hide
- Optionally checks each old URL landed on the exact new page you expected, not just somewhere that works
- Up to 500 URLs per run, checked in batches of 50 — enough for a full site, combined into one set of results
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Redirect tracer
Two quick checks in one tool: paste any URL and see exactly where it redirects, hop by hop — or check a domain's homepage and see whether all four http/https × www/non-www variants converge on one canonical URL, in one hop.
- Single URL: follows the full redirect chain live, flags loops and dead ends
- Homepage variants: checks all four address forms at once, flags extra hops and mismatches
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Site migration checklist
Every stage of a domain move, replatform, or redesign, in order — from the pre-migration audit to what to watch in the weeks after launch. Tick boxes save in your browser, and the relevant items link straight to the tool that checks them.
- 41 items across 7 phases, from planning through post-launch monitoring
- Ticks persist locally — close the tab and pick up where you left off
- Linked straight to the redirect, canonical, schema and crawler-access tools here
No access code needed — open to anyone.
Drupal migration checklist
The same phase-by-phase migration checklist, rewritten for a move to Drupal specifically — Pathauto, the Redirect module, Migrate API, Metatag, Simple XML Sitemap and the other Drupal-specific traps woven in alongside the platform-agnostic SEO work.
- 50 items across 7 phases, from content-model mapping through post-launch monitoring
- Real Drupal terminology throughout — Pathauto, drush migrate:status, Content Moderation, cron key, watchdog log
- Linked straight to the redirect, canonical, schema and crawler-access tools here
No access code needed — open to anyone.
Optimizely to Webflow migration checklist
The same phase-by-phase migration checklist, rewritten for a move from Optimizely CMS to Webflow specifically — content-type-to-Collection mapping, Webflow's per-slug CMS redirect gap, Optimizely Forms/Personalization, and Webflow Optimize woven in alongside the platform-agnostic SEO work.
- 67 items across 8 phases, including a dedicated phase for building the actual migration as a Make.com scenario
- Real terminology from both platforms — Content Types/Blocks, Collections, Symbols, Webflow Optimize, DXP personalization
- Linked straight to the redirect, canonical, schema and crawler-access tools here
No access code needed — open to anyone.
Schema analysis
What structured data a page actually carries, what's missing for the kind of page it is, and — more usefully — where the markup claims something the page doesn't actually say.
- Every JSON-LD schema type on the page, and what's missing from each for rich results
- Checks FAQ questions and product prices actually appear on the page — not just that the markup exists
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Sitemap analysis
Finds your sitemap, checks its structure, and spot-checks a sample of the URLs it lists for dead links — the most common real-world sitemap problem.
- Host/scheme consistency, duplicate URLs, missing or identical lastmod dates
- Spot-checks up to 25 listed URLs spread across the file for dead links
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Sitemap generator
Crawls your site and builds a real sitemap.xml — for sites that don't have one, or whose existing one is stale or broken.
- Follows same-site links up to 800 pages, honors robots.txt Disallow rules
- Copy or download the finished sitemap.xml directly
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Image optimization audit
Checks every image on a page for missing alt text, layout-shift risk, lazy-loading, legacy formats, and — the live-verification pass — broken or oversized images.
- Missing alt text, missing width/height, and lazy-loading gaps
- Spot-checks up to 15 images for broken (404) or oversized (>300KB) files
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
E-E-A-T signals
Checks a page for the concrete, individually-checkable signals Google's Quality Rater Guidelines point at — author, freshness, substance, citations, HTTPS, and About/Contact pages. A checklist, not a made-up score.
- Author byline (structured data, rel="author", or text pattern), publish/update date and staleness
- Word count vs a thin-content threshold, outbound citation links, HTTPS, About/Contact pages
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Hreflang audit
Checks a page's international-targeting tags for the mistakes that actually break them — missing self-reference, invalid codes, duplicates, relative URLs, and whether alternate pages actually link back.
- Missing self-reference, invalid language/region codes (like "uk" instead of "gb"), duplicates
- Spot-checks up to 10 alternate pages to confirm they actually link back
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
User-agent comparison
Fetches a page twice with two different user agents and diffs what each one actually gets back — status, title, canonical, noindex, H1, structured data, and content length.
- Cloaking check: Googlebot vs. an identical real-browser user agent
- Mobile/desktop parity: Googlebot mobile vs. Googlebot desktop
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
Locale-adaptive content check
Fetches a page with different Accept-Language headers and checks for a specific Google-named anti-pattern: auto-redirecting or silently swapping content by perceived language instead of offering distinct, crawlable URLs.
- Flags language-based redirects and same-URL content swaps hidden from crawlers
- Pairs naturally with the hreflang audit above
- No lookups, no API calls — genuinely free, every time
No access code needed — open to anyone.
PageSpeed comparison
Your PageSpeed Insights score next to up to two competitors' — the same Lighthouse performance score and Core Web Vitals Google itself uses to judge page experience, not a guess.
- Performance score and Core Web Vitals side by side, mobile and desktop
- Best-of-the-group highlighted on every metric, not just the headline score
- Shareable report link once it's done — no need to re-run it for a client
No access code needed — open to anyone.
IndexNow pinger
Tell Bing — and every other search engine on the shared IndexNow protocol — that specific URLs on your site just changed, instead of waiting for the next scheduled crawl.
- Generates your verification key and the exact file to host
- Checks the key is actually live before submitting, with a clear fix if it's not
- Submit up to 50 URLs at once, free, no signup
No access code needed — open to anyone.
Competitive Intel
Market share and traffic estimates, read against named competitors, not in isolation.
5 tools›
Market share and traffic estimates, read against named competitors, not in isolation.
Share of search
Your brand's share of combined search volume against the competitors you name, market by market, over the last twelve months. Reads as market share rather than as an SEO metric — and it moves before revenue does.
- Share of combined volume across brand name, reviews, pricing and category searches
- Change in percentage points versus the same month a year ago, worst market first
- Whether you actually rank first for your own brand name, per market
Runs on a personal access code. Ask us for one if you don't have it.
SERP preview
What a real Google search actually looks like for a keyword — previewed the way it renders on a phone or desktop, in any city or country you choose, not just wherever your own IP happens to be.
- Organic results, AI Overview and local pack, rendered as a phone or desktop mockup
- Any city, region or country — not limited to a fixed market list
- iOS, Android or desktop, matching how Google actually varies by device
Runs on a personal access code. Ask us for one if you don't have it.
Northern Ireland search simulator
The same real-Google-search preview as SERP preview, but pre-loaded with 16 Northern Ireland towns — Belfast, Derry/Londonderry and more — so NI clients don't need to know the exact place name Google expects.
- Belfast, Derry/Londonderry, Lisburn, Newry and 12 more — pick from a list, not free text
- Organic results, AI Overview and local pack, rendered as a phone or desktop mockup
- iOS, Android or desktop, matching how Google actually varies by device
Runs on a personal access code. Ask us for one if you don't have it.
Estimated organic traffic
How much organic search traffic a site is actually pulling in, estimated from every keyword it ranks for — the same rank × volume × click-through-rate math Ahrefs and SEMrush use for their own traffic numbers, not a panel-data guess.
- Estimated monthly organic visits, ranking-position breakdown, and a domain authority score — for your site and up to 3 competitors
- Optional 12-month trend, organic and paid traffic charted separately since they run at very different scales
- Domain rank: a PageRank-style 0–100 score from each site's backlink profile
Runs on a personal access code. Ask us for one if you don't have it.
Backlink profile check
Real backlink data, not a guess: how many domains actually link in, total backlinks, the dofollow/nofollow split, and DataForSEO's own domain rank score — free, no code needed.
- Referring domain count, total backlinks, dofollow/nofollow split, domain rank
- An access code unlocks the top 20 referring domains by authority, plus competitor comparison
- Single-domain by default — compare against up to 3 competitors as an opt-in toggle (needs a code)
No access code needed for the summary check. Ask us for one to unlock the full report.
GSC Suite
Everything Search Console doesn’t keep or show. Connect a property and the suite saves the data Google is about to delete, tells a normal dip from a real drop, and finds what to fix and where the traffic went.
8 tools›
Everything Search Console doesn’t keep or show. Connect a property and the suite saves the data Google is about to delete, tells a normal dip from a real drop, and finds what to fix and where the traffic went.
Trend & expected range
Everything Search Console still has, with a normal range for every week, so you can tell a normal dip from a real drop.
- Clicks, impressions, CTR and position, daily, weekly or monthly
- Expected vs actual for every week, with sustained drops flagged
- Brand vs non-brand traffic split out, and the same period a year earlier
Runs on brandchecker.eu: needs a free Brand Checker account and read-only access to your Search Console. Free while in beta.
Audience
Where your search traffic comes from, and where it was lost: by country, device, search appearance and section of the site.
- The last 90 days split four ways, with the biggest losses first
- Hidden queries: the share of clicks Google reports without a query
- Shows which country or device a drop actually came from
Runs on brandchecker.eu: needs a free Brand Checker account and read-only access to your Search Console. Free while in beta.
Segments & core terms
Your own groups of queries and pages tracked side by side: core product terms, a city, a product line or a section of the site.
- Brand vs non-brand, plus any segments you define
- A focus report per segment, with its own trend
- Edit segments at any time; history is recalculated
Runs on brandchecker.eu: needs a free Brand Checker account and read-only access to your Search Console. Free while in beta.
Opportunities
What to fix first, from your own data rather than a keyword tool.
- Queries sitting just off page one
- Top rankings that hardly anyone clicks
- Pages competing with each other for the same query, plus rank history
Runs on brandchecker.eu: needs a free Brand Checker account and read-only access to your Search Console. Free while in beta.
Lost winners & change tracker
Pages that used to earn clicks and don’t anymore, and whether the changes you made actually worked.
- Lost winners, with redirect suggestions for removed pages
- Log a change (a new page, an update, a redirect, a Google update)
- Before-and-after clicks measured for every logged change
Runs on brandchecker.eu: needs a free Brand Checker account and read-only access to your Search Console. Free while in beta.
Indexing & Core Web Vitals
Is Google indexing the pages that matter, and how do real visitors experience them?
- Index status for your top pages, your biggest losers or pages you pick
- Core Web Vitals from Google’s own field data
- Problems listed with the page they affect
Runs on brandchecker.eu: needs a free Brand Checker account and read-only access to your Search Console. Free while in beta.
History past 16 months
Search Console deletes everything older than 16 months. The suite stores it, so you keep every year.
- A 16-month backfill when you connect, then a daily sync
- Month by month, and top queries and pages for any range
- Raw rows for any day, with CSV export
Runs on brandchecker.eu: needs a free Brand Checker account and read-only access to your Search Console. Free while in beta.
Alerts, digest & reports
Know about a drop before a client does, without logging in.
- A daily page-health check of the pages you track
- A Monday email digest and drop alerts
- Full report as a PDF or a shareable link
Runs on brandchecker.eu: needs a free Brand Checker account and read-only access to your Search Console. Free while in beta.
Tools are free and access is by request while they're new — mostly so we can keep the data costs sane. Get in touch and we'll send you a code.
All tools built by our ex-employee Myles Claffey.