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Optimizely to Webflow migration checklist

Every stage of a move from Optimizely CMS to Webflow, in order — from content-type mapping before anything changes to what to watch in the weeks after launch. Includes a dedicated phase for building the actual migration mechanism as a Make.com scenario (Optimizely's Content Delivery API into Webflow's native CMS modules), plus the rest of what's specific to this exact move — Webflow's per-slug CMS redirect gap, Optimizely Forms and Personalization, Webflow Optimize — alongside the platform-agnostic SEO work every migration needs. Ticks are saved in this browser, so you can close the tab and pick up where you left off.

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This checklist is a reference, not a guarantee — every Optimizely build has its own mix of custom blocks, integrations and (if it's a DXP install) commerce/personalization add-ons that a generic guide can't fully anticipate. The linked tools check the things that are easy to get wrong silently: redirects, canonicalization, structured data and crawler access.

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